“The True-taste Show” is a compelling documentary that delves into the world of Korean cuisine and its intricate relationship with media and marketing. Directed by Kim Jae-hwan, the film exposes the realities behind the glamorous portrayal of food in Korean television shows and advertisements, questioning the authenticity of the flavors and experiences being sold to the public. Through interviews and behind-the-scenes footage, the documentary offers a critical examination of how the food industry is shaped by both media influence and consumer culture, challenging viewers to reconsider the true taste and value of what they consume.